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Rooted Reverberations

Rooted Reverberations is a term that captures the ethos of Little Waves Coffee Roasters and our brick and mortar shops, Cocoa Cinnamon. Rooted Reverberations lie at the foundations of our business, playing a role in attracting the kindest, most gentle souls to our team and community. Rooted Reverberations means daily repeated actions rooted in growth, love, mindfulness, and wonder -- actions rooted in the belief of health, well-being, safety, and abundance for all.   Rooted Reverberations are not a claim of perfection; they are a commitment to be deliberate and agile when it comes to taking in new information, regrouping, and keeping on the path of creating a better future for all. This includes unlearning harmful behaviors and patterns.  As a...

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Q-Grading Coffee: Part 2 of 5. On Acids.

Acidity might be one of the most polarizing things you can talk to coffee drinkers about. When it comes to coffee, we need to reframe our preconceived notions about acids. The most important thing to remember when you’re tasting for acidity is that it’s not necessarily referring to the pH of a given coffee. Coffee sits around 5 on a pH scale - for reference, a neutral acidity is 7; orange juice sits at around a 3. If you feel sensitive to acid, you can temper the perception of acidity in your coffee by opting for medium or darker roasts, or by adding milk. There’s definitely a solution for everyone. In the first article in this series, we talked about...

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Q-Grading Coffee: Part 1 of 5 on Coffee's "sommelier status"

Flavor preference is subjective. Tons of factors can influence how and what you taste and smell. The place you grew up, your genetics, what foods you had access to -  even allergies. When we focus on assessing a coffee and pointing out flavors and attributes, we don’t focus on “right” or “wrong,” but rather on creating a common language and breaking down barriers of communication to reach a consensus. Focusing on quality is paramount, but encouraging the fun behind tasting and continuing to grow together are also integral to building a coffee community that lifts up and supports all people in the supply chain. So how do we learn that common language, especially in an industry where we are miles or oceans apart? This...

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discourse + dissent ---> patriotism. our rotating box set of contrasting coffees.

I have some of my clearest thoughts as I wake up. Our new coffee series Discourse & Dissent came in a waking dream, thoughts surfacing on what patriotism means and freedom as something that needs to be asserted in order to keep its significance. As I awoke I was thinking that it is up to societies to decide, again and again, defining and asserting what Freedom means. For me, the 4th of July is a mark each year to consider this question. Being informed and engaging in vigorous discourse and dissent when one deems it is necessary is what the 4th of July is about. Examples:  https://www.nps.gov/articles/sojourner-truth.htm https://time.com/5614930/frederick-douglass-fourth-of-july/ https://rbscp.lib.rochester.edu/2945 . . Our first two choices in this rotating series of contrasting...

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Extra-Ordinary Change

Dear Cocoa Cinnamon and Little Waves Coffee Community, In this time of intense grief and reckoning, we are feeling for black people in our community, on our team, and across our nation. We are in awe of the movement to demand reform and equality for black people. Our team has worked to keep their heads high, supporting each other, contributing to the movement, and also spending the last few days feeling while being diligent to keep safe and our company afloat. As a group we are connecting, considering, working to take care of each other, giving space and voice to our team, most importantly the people of color who are most directly affected and together take direct productive action now, while...

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